Product / Customer Value
Close Rate
Conservative — 1 in 6
Setup Fee (Month 1)
Monthly Fee (Month 2–6)
Monthly Ad Spend & Leads (CHF)
Median Expected Profit
@ 33% close rate
ROI Multiplier
Profitable
Total Leads (6 Months)
Best-Case Revenue
168 leads × 33% × CHF 5’000
Total 6-Month Investment
Agency: CHF 36’900 • Ad Spend: CHF 9’800
Revenue / 6 Mo.
Monthly Cost Breakdown
- Agency
- Ad Spend
Cumulative Lead Growth
Revenue vs. Investment
- Revenue
- Investment
Net Profit Comparison
- @ 33%
- @ 16.7%
Cost per Lead (CPL)
| Scenario | leads | Blended CPL | Month 6 CPL |
|---|---|---|---|
| Conservative | 84 | CHF 117 | CHF 115↓ |
| Realistic | 113 | CHF 87 | CHF 86↓ |
| Optimistic | 168 | CHF 58 | CHF 59 |
Month 6 CPL is typically lower than the blended average — campaigns improve as they mature and optimize.
ExCAC per Scenario
ExCAC includes all costs (agency + ads). The ratio shows how many times the product price covers the acquisition cost.