Investment Calculator

SalesPage® ROIWeAreAgent

Model your 6-month investment against expected returns. Adjust the inputs to see how different scenarios impact your bottom line.

Product / Customer Value

CHF
CHF 0CHF 100'000

Close Rate

Conservative — 1 in 6

Setup Fee (Month 1)

CHF
CHF 0CHF 30'000

Monthly Fee (Month 2–6)

CHF
CHF 0CHF 20'000

Monthly Ad Spend & Leads (CHF)

0 leads
7 leads
13 leads
17 leads
21 leads
26 leads

Median Expected Profit

Avg. across scenarios
CHF 154’050

@ 33% close rate

ROI Multiplier

3.3x

Profitable

Total Leads (6 Months)

Conservative
84
Realistic
113
Optimistic
168
Leads scale with your ad spend

Best-Case Revenue

Optimistic
CHF 277’200

168 leads × 33% × CHF 5’000

Total 6-Month Investment

Cash Out
CHF 46’700

Agency: CHF 36’900 • Ad Spend: CHF 9’800

Revenue / 6 Mo.

Conservative
CHF 138’600
84 leads × 33% = 28 clients
Realistic
CHF 186’450
113 leads × 33% = 37 clients
Optimistic
CHF 277’200
168 leads × 33% = 55 clients

Monthly Cost Breakdown

M1M2M3M4M5M6025005000750010000
  • Agency
  • Ad Spend

Cumulative Lead Growth

M1M2M3M4M5M604590135180

Revenue vs. Investment

ConservativeRealisticOptimistic070000140000210000280000
  • Revenue
  • Investment

Net Profit Comparison

ConservativeRealisticOptimistic060000120000180000240000
  • @ 33%
  • @ 16.7%

Cost per Lead (CPL)

ScenarioleadsBlended CPLMonth 6 CPL
Conservative84CHF 117CHF 115
Realistic113CHF 87CHF 86
Optimistic168CHF 58CHF 59

Month 6 CPL is typically lower than the blended average — campaigns improve as they mature and optimize.

ExCAC per Scenario

Conservative
CHF 5561:9
Realistic
CHF 4131:12
Optimistic
CHF 2781:18

ExCAC includes all costs (agency + ads). The ratio shows how many times the product price covers the acquisition cost.