Median Expected Profit
Avg. across scenarios
CHF 154’050@ 33% close rate
ROI Multiplier
5.9x
Profitable
Total Leads (6 Months)
Conservative
84Realistic
113Optimistic
168Leads scale with your ad spend
Product / Customer Value
CHF
CHF 0CHF 100'000
Revenue / 12 mo.CHF 60’000
Close Rate
33%
Optimistic — 1 in 3
Setup Fee (Month 1)
CHF
CHF 0CHF 30'000
Monthly Fee (Month 2–6)
CHF
CHF 0CHF 20'000
Total 6-Month Investment
Cash Out
CHF 46’700Agency: CHF 36’900Ads: CHF 9’800
Monthly Ad Spend & Leads
CHF
0leads
CHF
9leads
CHF
17leads
CHF
23leads
CHF
29leads
CHF
35leads
Best-Case Revenue
Optimistic scenario
CHF 277’200168 leads × 33% × CHF 5’000
Revenue Scenarios
ConservativeCHF 138’600
84 leads × 33%
RealisticCHF 186’450
113 leads × 33%
OptimisticCHF 277’200
168 leads × 33%
Monthly Cost Breakdown
- Agency Fee
- Ad Spend
Cumulative Lead Growth
- Conservative
- Realistic
- Optimistic
Revenue vs. Investment
- Revenue
- Investment
Net Profit Comparison
- @ 33%
- @ 16.7%
Cost per Lead (CPL)
Scenario
Leads
Blended CPL
Month 6 CPL
Conservative
84
CHF 117
CHF 115
Realistic
113
CHF 87
CHF 86
Optimistic
168
CHF 58
CHF 59
Month 6 CPL is typically lower than the blended average — campaigns improve as they mature and optimize.
ExCAC per Scenario
Conservative
CHF 5561:9
Realistic
CHF 4131:12
Optimistic
CHF 2781:18
ExCAC includes all costs (agency + ads). The ratio shows how many times the product price covers the acquisition cost.